Many marketing agencies typically assume the people reading their content already know what SEO marketing (search engine optimization marketing) is but what we’ve found is not everyone understands the basic principles of SEO and why it is crucial for their web presence. As a result of growing importance placed on social media, many believe they can either implement SEO OR social networking. That’s simply not the case anymore; SEO goes hand-in-hand with social media marketing for a good website strategy. Lets carry it back to basics and discuss: What is SEO Marketing?
SEO Marketing Defined. According to Internet Search Engine Land: SEO means “search engine optimisation.” It is the procedure for getting traffic through the “free,” “organic,” “editorial” or “natural” listings on search engines like google. All major search engines like google such as Google, Yahoo and Bing have such results, where website pages and other content such as videos or local listings are shown and ranked according to what the search engine considers most highly relevant to users. Payment isn’t involved, because it is with paid search ads.
Let’s break it down.
It will be the process of generating traffic from your “free,” “organic,” “editorial” or “natural” listings on search engines like google. Once you do a search on the search engines, you typically either determine what you’re looking for in the first page, or you go back and change your pursuit query. Let’s look at searching example. Look for “seo marketing appleton wi”.
The top portion of the search results are generally the paid results. You can tell because they have a small orange box with all the word “Ad” close to them. The unpaid outcomes are exactly what are referred to as “free”, “natural”, “organic” and “editorial” inside the definition. When a user clicks one of these brilliant links, the site has successfully grasped their attention and it is now a potential solution for anything they were trying to find.
All major search engines including Google, Yahoo and Bing have such results, where website pages as well as other content such as videos or local listings are shown and ranked according to what the major search engines considers most relevant to users.
These effects are shown in every search platforms, whether it is among the major ones: Google, Bing and Yahoo; or less popular platform options. However, none of these platforms don’t just KNOW you will have the best product and automatically rank you first of all. You have to prove it together with your online presence.
Payment isn’t involved, because it is with paid search ads. As pointed out above, the outcomes over the organic links are paid. That’s a topic for an additional article, just know that you’ll never see an organic result ABOVE the paid search engine results.
The reason why SEO Important for Your Website? So since you now understand what SEO Marketing is, but how is it relevant to your web page? Can SEO even work to suit your needs? Why can’t you just advertise your site on social media? Great questions. To begin with, how is SEO marketing relevant to your site? 75% of men and women simply click one of many top five leads to Google, and few (roughly 25%) will proceed to the second page for search engine rankings. If that is not really reason enough, then also think about these SEO statistics:
75% of internet transactions begin with a search engine
An inbound lead (somebody who finds your website and fills out a “Give Us A Call” form) costs 61% less than an outbound lead (a sales call)
SEO leads possess a 14.6% close rate, while outbound leads use a 1.7% close rate
93% of online experiences start with a search engines
Search Engine Optimisation vs. Social Networking?
Some say search will not be limited to searching platform anymore simply because you can find businesses inside your Twitter feed, LinkedIn, as well as on Facebook. This is true. However, when someone discovers your company on Facebook for example, they are likely there to browse, or get support, they aren’t necessarily trying to find you because they’re ready to buy your product or service.
Your potential customers are probably sitting on social networking out of curiosity and/or boredom. When someone is ready to buy or in research mode, these are searching specifically for something you might be able to provide which boosts the likelihood you’ll get yourself a customer. This one thing is reason enough to not ignore SEO inside your internet marketing strategy.
SEO Marketing and Social Media Work Hand-In-Hand. Being a brand leader on social media marketing will show your potential customers you know what you are referring to. Search engine listings find out how much your content is shared, how qxefzt individuals are interacting with you, and how well you manage your brand. This enables your company to achieve trust, and thus could bump your website’s rankings searching engines. If you only learn one important thing about SEO and social media marketing from this article, this is it: You can’t have one without the other if you want to be competitive online.