What’s the quickest way to have more new patients to your practice? Every practice owner wants the basic answer so when the phone rings and some snake oil salesman starts talking; it can be easy to get suckered. And then be left paying month after month for a service that does little or nothing.
Here’s how to avoid getting sold and instead obtain an online medical marketing firm which offers value. Ask these 5 questions.
* Will they measure success when it comes to trackable new patient leads?
* Will they charge month to month or lock people into long-term contracts?
* Can they provide proof the service(s) generate more new patient calls?
* Will they be transparent or do they hide fees?
* Do they really manage your marketing for you?
* See below for the details on each.
1. Will they measure success in terms of new patient leads?
Should you own a practice, the objective of medical marketing is always to do just one important thing, which is to get more new patients calling or emailing your practice. It’s not to the quantity of ad impressions or Google views, branding, or page impressions or even total quantity of calls you get. None of these things can be converted into new patients and sales.
Most medical marketing firms attempt to bury you in data about things which has no tangible benefit. Many will even request you to put special coding on the website throwing off your current marketing metrics. Instead look for a marketing firm that uses call tracking and form fill tracking to accurately determine how many NEW Patients contact you every month.
2. Do they charge month to month or lock people into long-term contracts?
Long-term contracts should be a huge red flag. It’s a sales strategy to sell a service people would want to dump inside a month or two that keeps you spending money on 6-one year for something that does nothing. Make sure to pick a medical marketing firm that charges over a month to month basis. Like that, they’ll have to carry on and earn your small business every month.
3. Can they offer proof the service(s) generate more new patient calls?
Ever had someone call to pitch you “geo-fence display,” “retargeting,” “banner ads,” “newspaper ads,” “magazine ads,” or “beacon marketing?” It is important you should know is the fact that none of such work then one is even illegal. There is certainly zero proof that by using these marketing tools will attract just one new patient. However, there is a lot of evidence these are just approaches to charge your practice for services which do nothing.
Geo-fence display pushes texting in the market to prospects driving by your practice. Which is not merely annoying, and if it worked would mess with the scheduling. In reality, it doesn’t generate leads. Good idea if you have a bar in a sports stadium. Bad idea for medical practices.
Retargeting a very good idea, for most local businesses but Google’s views it as a violation of HIPAA. Using retargeting ads could put your practice at risk.
Banner ads? Again no evidence they generate any new patient calls and a lot of evidence they’re a waste of money. Same for newspaper ads, magazine ads and beacon marketing.
Bottom line is before you sign up for marketing get proof the service activly works to generate new patient leads and after that talk to a few clients who’ve used it.
4. Will they be transparent or do they hide fees?
When it comes to price you’d like to know what you’re spending money on, right? Yet a standard ripoff strategy in the business would be to charge for Pay-Per-Click ads based on a mythical ad cycle, say $1000 per cycle. Then this firm refuses to actually provide information on how most of that money will almost certainly actual AdWords spend versus to their pockets.
The only transparent way to charge for medical PPC would be to charge a monthly management fee then have you ever pay the AdWords spend entirely on your bank card. This way you know precisely how much you happen to be making payment on the marketing firm to handle your medical PPC and how much went to Google’s AdWords.
5. Do they really manage your marketing to suit your needs?
There are a lot of low-cost online marketing services available that offer you access to software which means you can manage your marketing yourself. For example, you will find a handful of companies that sell online review software, and almost none that train your team using it and ensure it’s working for you.
Getting access to powerful internet marketing tools is excellent, theoretically, if you have a Ph.D. in website marketing and 40 hours every week to spare. On the other hand, if you already have employment helping patients, these are just a big total waste of time and money.
Be sure to check the marketing firm does the work, so that you can focus on everything you do best that is helping patients. What’s the fastest approach to attract new patients? Ensure for every dollar you put money into lead generation you’re getting nlphhf as well as a positive ROI. It’s that simple. And get away from each of the nonsense about geo-fence displays, retargeting, banner ads as well as other stuff that does nothing for your medical practice.